"India’s appetite for new experiences, tastes and flavours keeps growing! Events like ‘’MASSMERIZE’’ help to make sense of all the different developments in the Indian consumption space and facilitate the generation of focussed strategies. In today’s environment, relying on growth from a single channel is unsustainable. Successful business owners understand the value that comes from sales in multiple places and technology has finally caught up, now able to address the demands of both buyers and sellers in an omnichannel world. Omni-channel marketing, then, becomes more about providing an experience — the omni-channel customer experience — transcending any one medium and simply providing shoppers what they want, when they want".