"India has emerged as one of the most attractive investment destinations in the world with increasing disposable incomes, rapid industrialization and a significant shift in the demographic pattern. Among the key contributors to India’s growth story have been consumer-centric sectors such as Retail, FMCG and e-Commerce. The several key policy reforms by the Government in the recent past is all set to further strengthen the ‘ease of doing business’ ecosystem in these sectors. MASSMERIZE is an effort of the FICCI Retail, FMCG and E - Commerce Committee to understand and unleash the potential of India’s most dynamic sectors - Retail, Fast Moving Consumer Goods (FMCG) & E - Commerce. As always, I look forward to this year’s event with hopes for an even greater distillation of the spirit of collaboration, communication and decision making"