The Lalit New Delhi

16th October 2019
Wednesday - 09:00 AM

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Speakers 2018

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Partners 2019

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Testimonials

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Mr. Shashwat Goenka

“Retailing to the Indian consumer of today calls for a shift in retailers approach to one of customer centricity. The modern consumer is aware- she knows her mind, knows what she wants, when she wants and how she wants it. Thus, it’s no longer about selling what we want to sell to consumers, but about following the cues from the consumer as she leads.” 

Mr. Shashwat Goenka

Co-Chair, FICCI Retail & Internal Trade Committee & Sector Head - Retail RP-Sanjiv Goenka Group

2018-08-17T08:07:50+00:00

Mr. Shashwat Goenka

Co-Chair, FICCI Retail & Internal Trade Committee & Sector Head - Retail RP-Sanjiv Goenka Group

“Retailing to the Indian consumer of today calls for a shift in retailers approach to one of customer centricity. The modern consumer is aware- she knows her mind, knows what she wants, when she wants and how she wants it. Thus, it’s no longer about selling what we want to sell to consumers, but about following the cues from the consumer as she leads.” 

Mr. Raghava Rao

“We stand today at the intersection of retail with technology. This could well be the inflection point that can transform the way India buys and sells, and in that process transform India itself.”

Mr. Raghava Rao

Co-Chair, FICCI E-Commerce Committee & Finance Director and CFO, Amazon

2018-08-20T06:14:08+00:00

Mr. Raghava Rao

Co-Chair, FICCI E-Commerce Committee & Finance Director and CFO, Amazon

“We stand today at the intersection of retail with technology. This could well be the inflection point that can transform the way India buys and sells, and in that process transform India itself.”

Ms. Ritu Beri

“My desire is to strengthen the voice of India abroad & to open the Indian doors to the world by showcasing our artistic talent through creative interactions and dynamic networking. The idea is Branding Indian Luxury globally & creating an increased pool of knowledge and competence.”

Ms. Ritu Beri

Founder,  The Luxury League

2018-08-20T06:17:19+00:00

Ms. Ritu Beri

Founder,  The Luxury League

“My desire is to strengthen the voice of India abroad & to open the Indian doors to the world by showcasing our artistic talent through creative interactions and dynamic networking. The idea is Branding Indian Luxury globally & creating an increased pool of knowledge and competence.”

Mr. Sankalp Potbhare

In a world of 8 billion, the consumer wants to be unique and is finding avenues for personal engagement with the brand. Brands that can strike the balance between providing a customized touch and being sustainable as they do that can win big!

Mr. Sankalp Potbhare

Managing Director, The Kraft Heinz Company

2018-08-21T05:35:07+00:00

Mr. Sankalp Potbhare

Managing Director, The Kraft Heinz Company

In a world of 8 billion, the consumer wants to be unique and is finding avenues for personal engagement with the brand. Brands that can strike the balance between providing a customized touch and being sustainable as they do that can win big!

Mr. Patrik Antoni

Convenience and sustainability are two key words for any brand looking at creating success over the coming years. The digital retail revolution drives convenience and accessibility to new levels, where the customers truly can experience the brand offer in new imaginative ways whenever, wherever and however they want. To stay relevant for the consumers the brands need to take the lead and move from mass consumption to mass circularity!

Mr. Patrik  Antoni

Deputy Country Manager, IKEA India

2018-08-23T06:11:06+00:00

Mr. Patrik  Antoni

Deputy Country Manager, IKEA India

Convenience and sustainability are two key words for any brand looking at creating success over the coming years. The digital retail revolution drives convenience and accessibility to new levels, where the customers truly can experience the brand offer in new imaginative ways whenever, wherever and however they want. To stay relevant for the consumers the brands need to take the lead and move from mass consumption to mass circularity!

Mr. Karan Bhangay

Marketing has passed beyond the archaic phase of brand awareness and lead acquisition. Millennials, who are the largest potential demography in terms of purchasing power, are spread out throughout the country and they look for three things – impeccable quality, resonance with the brand personality and immediate availability. The opportunities are multiplying but attention spans are dropping and the competition is rising. A brand which can connect both in terms of its value proposition and physical availability will rule the 50% of Indian populace constituting the millennials. Humongous challenges and rewards ahead for marketers!

Mr. Karan Bhangay

Founder - The Global Luxury Group

2018-08-23T06:12:45+00:00

Mr. Karan Bhangay

Founder - The Global Luxury Group

Marketing has passed beyond the archaic phase of brand awareness and lead acquisition. Millennials, who are the largest potential demography in terms of purchasing power, are spread out throughout the country and they look for three things – impeccable quality, resonance with the brand personality and immediate availability. The opportunities are multiplying but attention spans are dropping and the competition is rising. A brand which can connect both in terms of its value proposition and physical availability will rule the 50% of Indian populace constituting the millennials. Humongous challenges and rewards ahead for marketers!

Mr. Sanjiv Mehta

“The world is changing faster than we can imagine with disruption and change being the new norm. What earlier used to be a linear progression is now accelerating exponentially. But, despite all these changes, the basics of marketing are still relevant. We need to be consumer-centric and ensure that the consumer journeys are well mapped so that we are able to intervene with the right message at the right time to the right audience at scale.


Massmerize 2018 is a unique initiative that crystal balls the future and instigates us to think how we can be future ready for the new world order. It’s simply a splendid opportunity to take stock of the future and equip ourselves with the right skillsets. I wish it every success!”

Mr. Sanjiv Mehta

Chair FICCI FMCG Committee & Managing Director & CEO,
Hindustan Unilever Limited

2018-08-28T04:54:04+00:00

Mr. Sanjiv Mehta

Chair FICCI FMCG Committee & Managing Director & CEO,
Hindustan Unilever Limited

“The world is changing faster than we can imagine with disruption and change being the new norm. What earlier used to be a linear progression is now accelerating exponentially. But, despite all these changes, the basics of marketing are still relevant. We need to be consumer-centric and ensure that the consumer journeys are well mapped so that we are able to intervene with the right message at the right time to the right audience at scale. Massmerize 2018 is a unique initiative that crystal balls the future and instigates us to think how we can be future ready for the new world order. It’s simply a splendid opportunity to take stock of the future and equip ourselves with the right skillsets. I wish it every success!”

Mr. Kapil Makhija

“With the advent of e-commerce, consumer needs are evolving very rapidly with today's consumers becoming much more informed and purchase decisions being driven significantly through digital mediums, which requires the brands to evolve their technology solutions and ensure that they are able to offer a superior customer experience by focusing on 3 key aspects - Team, Technology and Processes. Going omnichannel and ensuring a strong supply chain to fulfil customer's needs are some of the critical elements in ensuring brand stickiness amongst the consumers. Massmerize 2018 is a perfect forum to brainstorm on challenges brands face in evolving their e-commerce supply chain processes and how a robust solution like Unicommerce (which is already serving 10,000+ brands) can help the brands fulfil their e-commerce/omnichannel ambitions and improve customer satisfaction”.

Mr. Kapil Makhija

CEO, Unicommerce

2018-08-28T04:55:34+00:00

Mr. Kapil Makhija

CEO, Unicommerce

“With the advent of e-commerce, consumer needs are evolving very rapidly with today's consumers becoming much more informed and purchase decisions being driven significantly through digital mediums, which requires the brands to evolve their technology solutions and ensure that they are able to offer a superior customer experience by focusing on 3 key aspects - Team, Technology and Processes. Going omnichannel and ensuring a strong supply chain to fulfil customer's needs are some of the critical elements in ensuring brand stickiness amongst the consumers. Massmerize 2018 is a perfect forum to brainstorm on challenges brands face in evolving their e-commerce supply chain processes and how a robust solution like Unicommerce (which is already serving 10,000+ brands) can help the brands fulfil their e-commerce/omnichannel ambitions and improve customer satisfaction”.

Mr. Vikas Chawla

“Massmerize is the ideal place for brands to network, have a dialogue and learn to change their digital and customer acquisition strategy when going after the next billion internet users in India. It’s a great platform to learn from global experts and brands. The ever changing digital marketing space requires constant innovation and Massmerize provides the perfect platform to learn that. With so much clutter in digital, brands need to have more immersive and interactive experiences to keep their consumers engaged”

Mr. Vikas Chawla

Co- Founder
Social Beat & Influencer

2018-08-28T04:56:45+00:00

Mr. Vikas Chawla

Co- Founder
Social Beat & Influencer

“Massmerize is the ideal place for brands to network, have a dialogue and learn to change their digital and customer acquisition strategy when going after the next billion internet users in India. It’s a great platform to learn from global experts and brands. The ever changing digital marketing space requires constant innovation and Massmerize provides the perfect platform to learn that. With so much clutter in digital, brands need to have more immersive and interactive experiences to keep their consumers engaged”

Mr. Saugata Gupta

“FICCI Massmerize 2017 will be a great platform to deliberate on how to turbo-charge the Retail and FMCG industry. Against the backdrop of low inflation, good monsoon, steady GDP growth and GST it is imperative for the retail FMCG sector to leverage the tailwinds and seize the medium and long term sustainable growth opportunity. I am sure that there will be very interesting discussions and great takeaways from this forum.”

Mr. Saugata Gupta

Managing Director & Chief Executive Officer
Marico Limited

2018-08-28T15:47:39+00:00

Mr. Saugata Gupta

Managing Director & Chief Executive Officer
Marico Limited

“FICCI Massmerize 2017 will be a great platform to deliberate on how to turbo-charge the Retail and FMCG industry. Against the backdrop of low inflation, good monsoon, steady GDP growth and GST it is imperative for the retail FMCG sector to leverage the tailwinds and seize the medium and long term sustainable growth opportunity. I am sure that there will be very interesting discussions and great takeaways from this forum.”

Mr. Rajesh Jain

“Indian consumer, while continues to experiment, will always come back to product/ service/ experience that delivers the value of money spent. What delivers success for a brand is the core brand promise, especially, quality and innovation. Not only does the brand promise build a cult following, it also helps retain those footfalls / eyeballs and get them to come back again and again. The customer doesn’t come for buying products only. It is the complete shopping experience, which if translated into ‘Customer Delight’ will keep him engaged.”

Mr. Rajesh Jain

Managing Director and CEO Lacoste India

2018-09-11T12:02:24+00:00

Mr. Rajesh Jain

Managing Director and CEO Lacoste India

“Indian consumer, while continues to experiment, will always come back to product/ service/ experience that delivers the value of money spent. What delivers success for a brand is the core brand promise, especially, quality and innovation. Not only does the brand promise build a cult following, it also helps retain those footfalls / eyeballs and get them to come back again and again. The customer doesn’t come for buying products only. It is the complete shopping experience, which if translated into ‘Customer Delight’ will keep him engaged.”

Mr. Bimal Gandhi

“Massmerize provides the perfect forum for industry leaders and policy makers to share viewpoints on Indian consumers' needs and how businesses can innovate to meet them. I'm honoured to participate in this year's conference to discuss how Uniken's REL-ID security platform can help ignite Indians businesses' digital transformation initiatives.” 

Mr. Bimal Gandhi

Chief Executive Officer, Uniken

2018-09-11T12:03:41+00:00

Mr. Bimal Gandhi

Chief Executive Officer, Uniken

“Massmerize provides the perfect forum for industry leaders and policy makers to share viewpoints on Indian consumers' needs and how businesses can innovate to meet them. I'm honoured to participate in this year's conference to discuss how Uniken's REL-ID security platform can help ignite Indians businesses' digital transformation initiatives.” 

Mr. Joseph Chan

“It is my pleasure to be invited to Massmerize 2018, to have a such great opportunity to meet other players in the market, and share thought Leader Insights. If you are currently looking to overhaul your business model and overcome key regulatory and technology challenges over the next year, you must attend it.”

Mr. Joseph Chan

Founder & CEO, Asiapay

2018-09-13T04:36:03+00:00

Mr. Joseph Chan

Founder & CEO, Asiapay

“It is my pleasure to be invited to Massmerize 2018, to have a such great opportunity to meet other players in the market, and share thought Leader Insights. If you are currently looking to overhaul your business model and overcome key regulatory and technology challenges over the next year, you must attend it.”

About FICCI

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Established in 1927, FICCI is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialization, and its emergence as one of the most rapidly growing global economies.

A non-government, not-for-profit organisation, FICCI is the voice of India’s business and industry. From influencing policy to encouraging debate, engaging with policy makers and civil society.

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The event will start

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2019/10/16 10:00:00

Sponsorship Opportunities are available

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Previous Year Partners

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200+ Brands
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1000 + Ficci Members
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50+ Global Experts & Innovators

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