MASSMERIZE brilliantly captures all the factors that are going to play a critical role in shaping the growth of companies in Retail, FMCG and e commerce sectors over the next decade & further. The good news is that the government has started many initiatives besides ‘Make in India’, such as ‘Skill India’ to address the issue of skill shortage and ‘Smart cities’, to cope with the challenge of growing urbanization, ‘Digital India’ to strengthen digital infrastructure & delivering services digitally among others, that address some of the crucial challenges being faced by these consume centric sectors. The government’s encouragement & support to the entrepreneurs is very inspiring and this focus on ‘Start Up India’ will drive significant economic growth in the country. However, challenges continue to remain, including some that are specific to these sectors. MASSMERIZE 2017 with an inventive theme of ‘’KONNECTED Consumer’’ would attempt to address the challenges pertinent to the retail, FMCG and e commerce space of the country through an exclusive policy dialogue between the concerned stakeholders.