Marketing has passed beyond the archaic phase of brand awareness and lead acquisition. Millennials, who are the largest potential demography in terms of purchasing power, are spread out throughout the country and they look for three things – impeccable quality, resonance with the brand personality and immediate availability. The opportunities are multiplying but attention spans are dropping and the competition is rising. A brand which can connect both in terms of its value proposition and physical availability will rule the 50% of Indian populace constituting the millennials. Humongous challenges and rewards ahead for marketers!
Mr. Karan Bhangay
Founder - The Global Luxury Group