"The aspirations of Indian consumers are changing fast. It is becoming increasingly intriguing to find out why, where, when and how consumers buy. The evolving innovations in product, channels, pricing, packaging and promotions is going to be a key factor in shaping consumer behaviour. The understanding of construct behind "consumer-retail-product-supply chain" interface will be catalytic to develop consumer-centric innovations. "Massmerize" is one of the unique platforms which brings together wealth of knowledge and network to make us think, learn, adapt, analyse and strategize to address the evolving needs of Indian consumers."