About Massmerize

A one of its kind initiative of FICCI, which brings together the best minds in the Industry and the Government and offers a cerebral platform to:

Debate the Key policy issues within the FMCG sector.
Identify the steps being taken to optimize the business efficiency.
Analyze how technological solutions improve profitability.
Learn & Network with fellow industry experts in an interactive forum.
Explore new business opportunities within FMCG sector.

FMCG - A sector that affects the lives of each and every individual of the society, and is an inevitable part of every household's consumption and expenditure, is today the 4th largest in the country with a current turnover of over US $28bn and an expected growth rate of 10% CAGR.

India, with its favorable demographics and ever rising middle class provides a further impetus to the growth of the sector. Market potential of more than Rs 13,500 crores is untapped at the bottom of the pyramid.

Quiet a lot has been talked about this sector but still much more needs to be identified, explored, debated and analyzed.

Issues like, how Indian consumer market will evolve in the future? How the distribution and allocation of income will change? How will the slowdown impact the sector in the long run? What will be the changes in the consumers spending pattern and how the Government fiscal policies and reforms will affect the overall sector, needs to be addressed.

Thus realizing the significance of these pertinent issues, MASSMERIZE provides you with:

• An Opportunity to get an insight into the current happenings and issues relating to FMCG sector from a gamut of high profile expert speakers from the top organizations like P&G, Nestle, Godrej, Technopak Advisors, CRISIL to name a few.
  
  
• Prospect to learn and gain from the discussions of experts on contemporary blazing topics like 'Goods & Services Tax' and its implications for the sector. Understanding GST from the perspective of an erudite panel of well renowned speakers from the Government will provide a new vision to look at a subject which strongly influences the industries.

Providing a unique programme of thought-leadership, discussions and impressive Industry and Government speakers, 'MASSMERIZE' is a great opportunity for everyone affected by the sector to come together and be a part of this grand event.